Online Lead Generation Effective But Not Used

  • March 22, 2007

Just read an article that I thought I would share. In a survey of 400 marketers early this year, despite it’s importance for sales, less than half of the respondent’s companies use the Internet to generate qualified leads. According to e-consultancy and Clash-Media, the most effective methods of generating leads …


Offline Media Prompts Online Search

  • March 14, 2007

A new study by BIGresearch shows that over 47% of respondents are motivated to search online after seeing a print ad in a magazine. That jives with what we know about search behavior and actual search keywords results for our clients. Although typing in the exact URL does NOT translate …