Google Makes Move Into TV

  • October 25, 2007

Google really is ready to take over the world. They are now making a move into tracking television advertising. Apparently it has been getting rave reviews from media buyers during their beta testing with the DISH network. Dubbed Google TV, this is a partnership between Google and Nielsen, that is …


30% Increase in Online Ad Spend Expected from Local Search and Online Video

  • October 5, 2007

According to a forecast from ZenithOptimedia, marketers should expect to see a 30% increase in online ad spend in local search and video. This will help online advertising go over $33 billion next year. And by 2009 online ad spending will account for almost 10% of total ad spend worldwide. …