At FP iMarketing, a Calgary internet marketing company, we are excited to share our latest case study about Sagebrook Developments! We completed a full online marketing makeover for this Calgary-based infill home builder that included a new website, search engine optimization, search engine marketing, and more. Read how we were …

  In today’s growing online world, many established businesses are allocating more advertising dollars to online marketing in comparison to directories, such as Yellow Page ads. So why are people opting to use search engines more frequently? Directories Limit Your Business:   When a person looks for a listing in …

What is Keyword Research? Keyword research is one of the most important aspects of successful search engine marketing. Some search engines will provide a tool to research keyword rankings. As search engines capture these search terms, they are able to generate data about popular keywords being used. As 58% of searches …

What is Email Marketing? Email marketing is a form of direct database marketing and is an essential part of any online marketing campaign. Potential customers are nurtured by a series of emails designed to gradually increase prospect engagement until they are sales-ready. Targeted emails are an effective and cost-efficient way …

For lead generation companies, a website review can determine how effective your website is at turning visitors into sales leads and/or buyers. So what does a website review involve? A website review can evaluate: Website design, in terms of credibility, navigation, and ease of use Number of visitors Compelling offers or …

So what is Click Fraud You Ask? Click fraud (sometimes called pay-per-click fraud) is a specific type of fraud that occurs when web users visit your website via click ad’s without any intention of purchasing a product or service. Online marketing experts estimate that 10-20% of PPC clicks are fraudulent. …