As a B2B online marketing firm, we know that branding is one of the biggest challenges facing our clients in the energy services industry. This industry is highly technical so communicating a brand promise to a largely non-technical audience can be challenging. This does not mean that great branding is …
You know what? We are sick of explaining what we do to our moms. Eventually the constant barrage of questions just gets to you: “What do you do all day? What is an internet marketing expert? Why can’t you answer every one of my ten thousand calls a day?” Well …
Calgary is alive with business activity these days, and the majority of these companies seem to be online. The internet has given customers more purchasing power than ever before so it’s easy to see why developing an online presence is essential to conducting business. Just think of what a well-crafted …
