Tuesday, July 17, 2012

A Quick Guide to Search Engine Optimization (SEO) Part 1 of 5

Search Engine Optimization (SEO) is becoming increasingly important in the marketing process and more specifically in drawing potential customers to your website. It only requires a few simple things to improve the SEO on your website and ultimately increase traffic. With the high usage of search engines to find sites, SEO is a practical investment when it comes to an online marketing plan. SEO can be broken into four main areas including: keyword research, on-page optimization, content development and link building. Follow subsequent blog posts for more detail and depth on ‘The Four Key Concepts’.

1. Keyword Research
Although many spend little time on this process, it creates the backbone of your SEO and is important to invest time in creating a successful campaign. You want to ensure your keywords are Relevant and Conversion Friendly; that they have an Ample Search Volume and are Realistic.

A common mistake is to target all your keywords to the homepage; however targeting different keywords to different areas of your business maximizes optimization.

2. On-Page Optimization
This means making sure your website is search engine friendly. A couple essential factors in on page optimization include creating Clean Code, meaning no over-use of Flash and Javascript, Title Tags which should include the natural use of your targeted keyword, and XML sitemaps, which helps Google find specific pages on your website.

3. Content It’s important to produce engaging content for visitors as oppose to focusing efforts on search engine directed content. Here are a couple steps to follow in producing content: Brainstorm topic ideas from other sources online, collate ideas by identifying a few headlines and key points to your piece, and refine by identifying keywords that search engines can target. Next produce your piece, but don’t force the issue, and lastly, share among as many channels as possible.

 4. Link-Building Google talks about the importance in encouraging links to your website, instead of building them yourself. Here are some low cost tactics that can help you with this; make sure Article Submissions are targeted towards high quality websites, create press release submissions to spread the word, and guest posting on relevant websites that may help you to produce content directed towards their audience.

Even though you’ve completed ‘The Four Key Concepts’ you’re not quite done. All of your efforts can be wasted if you don’t analyze your performance. Best practises for analyzing your website will be available in subsequent posts along with a more in depth look into ‘The Four Key Concepts’.

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At August 10, 2012 at 6:15 AM , Blogger Andrew Parksons said...

In researching for keywords, it is important to consider the mindset and preferred language of the surfer. If possible, be in the position of the surfer when selecting keywords to target. While this ensures relevancy, the fact that you are targeting exactly what they are searching, conversion is almost automatic once it lands on your pages. Also, when trimming down a list of keywords, do it by classifying each by intention. Someone searching for 'SEO' is probably just learning about, compared to 'SEO services,' which could be someone looking for quote and packages.

Search Engine Optimization Packages

At December 17, 2012 at 8:23 AM , Blogger Jeff Philandar said...

Writing SEO friendly web content is not that hard. In the end, it’s all about having something worthwhile to say, saying it with confidence and using social media expertise and keeping it natural and to the point. More content is always helpful when it’s good content.


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