FP iMarketing’s New Case Study on Sagebrook Developments

  • July 29, 2013

At FP iMarketing, a Calgary internet marketing company, we are excited to share our latest case study about Sagebrook Developments! We completed a full online marketing makeover for this Calgary-based infill home builder that included a new website, search engine optimization, search engine marketing, and more. Read how we were …


The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


Common Mistakes of PPC Ads

  • September 20, 2011

Making it All About Your BrandUnless your organization’s brand is the recognized industry leader, don’t write an ad that shows your brand in the headline, ad copy and the URL. The brand will typically show in the URL as most organizations website name is the brand name. Reserve the precious …


The Benefits of PPC for B2B Companies

  • September 13, 2011

We’ve heard all the excuses before, “Why pay for clicks in search engines, when I am already paying my sales team to find customers?”  This point of view that could be costing your company leads and sales, the truth is that almost all business purchases are researched online before the …


What’s in a Name?

  • July 5, 2011

The Company Name… businesses can spend extraordinary amounts of time searching for a name that they feel reflects their products, services, and company image. While many businesses hit home runs, like Microsoft, sadly there are others that were not so fortunate with their names: for example Google’s original name was …


Online Marketing Best Practices: Generate Sales-Ready Leads

  • March 21, 2011

Online marketing is used to promote products and services online, to increase brand awareness, and to generate sales leads. Online techniques such as: search engine marketing, banner ads, email campaigns, online publication ads and video ads, etc appeal to visitor’s specific behaviour or interests. Online marketing is used to sell …