The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


Getting Inbound Calls for Energy Service Providers

  • April 2, 2013

Say you’re a company in the natural gas extraction industry and need on-site medical support, and don’t have a preferred vendor yet. In the past you would go to an industry directory to find a medical service provider. Now you can just do a quick Google search on your smartphone …


The Benefits of PPC for B2B Companies

  • September 13, 2011

We’ve heard all the excuses before, “Why pay for clicks in search engines, when I am already paying my sales team to find customers?”  This point of view that could be costing your company leads and sales, the truth is that almost all business purchases are researched online before the …


Get the Best of Both Worlds: An Integrated Marketing Approach to Reach your Prospective Customer

  • July 13, 2011

In a traditional marketing world companies rely heavily on print ads, billboards, cold calling, tradeshows, events, and conferences. Internet/online marketing integrated with a traditional marketing approach can save company time, money, resources, and give them the dual advantage of global and local brand awareness and buyer reach. Many industries still …


What’s in a Name?

  • July 5, 2011

The Company Name… businesses can spend extraordinary amounts of time searching for a name that they feel reflects their products, services, and company image. While many businesses hit home runs, like Microsoft, sadly there are others that were not so fortunate with their names: for example Google’s original name was …


Get the help You Need Deciding Which Search Engine Works Best for You

  • May 2, 2011

Marketing your business online to other businesses can be tricky. This is because there are so many other businesses out there vying for the same clientele that you are. Looking through the different keywords and making sure that you are using the right content is a great way to get …


Webinar Recording - How to use Social Media in B2B Marketing

  • May 11, 2010

Social media is becoming a popular avenue for businesses by creating a voice for their business and attracting prospective leads by distributing details, free offers and news about their product & services. For a long time, social media was looked upon as a personal communication channel, where you could provide …


Web Marketing Tools - Website Comparison

  • May 4, 2010

One of the most popular free search engine marketing tools is the one providing Website Comparisons. The tool allows you to see how your website ranks, and compares your site against others such as your competitors. Here are a few key benchmarks of search engine marketing you should know about …


mediaFRESH Awards Finalists Announced for the 2010

  • April 21, 2010

The 2010 mediaFresh awards hosted by Digital Alberta are dedicated to the recognition of those Alberta Digital Media Professionals and Post-Secondary students who have created outstanding project and programs between September 2008 and November 2009. Category: Best Entrepreneur Award for creative/business/technology entries will be judged on 40% Marketing Strategy 30% …


Google Local Business Listings

  • March 18, 2009

If you’re like most SMB’s, you probably do a substantial amount of your business locally. Traditionally, people used local phone books or yellow pages to find services like yours. However, people are now turning to Google to find local service providers, and therefore you’re at risk of losing to your …