The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


Marketing Automation is Your Sales Team’s Best Friend

  • April 25, 2013

Did you know that a sales team can waste up to 70% of their time contacting people who aren’t ready to buy? Marketing automation can significantly reduce the time your business spends contacting unqualified prospects so you can spend more time contacting those who are ‘sales ready’. Businesses that employ …


Quick Tips for Landing Page Conversion Optimization

  • May 16, 2011

Improving a website’s conversion rate is part art and part science. Knowing what works well with your site and its landing pages can drastically improve user experience and, in turn, revenue. Improving your website conversion rate and turning visitors into real customers requires a methodical approach and a creative mind. …


5 Must Have Elements for a Lead Generation Optimized Landing Page

  • February 28, 2011

When you have an online presence, there are a few things which you need to pay attention to in order to be a success. One of the major things to pay attention to is lead generation. After all, this is one of the premier reasons for having a landing page …


Search Optimize Your Website to Get Found

  • October 1, 2010

Experts in online marketing have observed that conversions naturally increase when websites conforms to the best practices of search engine optimization (SEO). When SEO techniques are employed, the visitors most likely to engage will find the relevant and useful content they seek, and WANT to contact you because you know/have …