Common Mistakes of PPC Ads

  • September 20, 2011

Making it All About Your BrandUnless your organization’s brand is the recognized industry leader, don’t write an ad that shows your brand in the headline, ad copy and the URL. The brand will typically show in the URL as most organizations website name is the brand name. Reserve the precious …


The Benefits of PPC for B2B Companies

  • September 13, 2011

We’ve heard all the excuses before, “Why pay for clicks in search engines, when I am already paying my sales team to find customers?”  This point of view that could be costing your company leads and sales, the truth is that almost all business purchases are researched online before the …


Get the Best of Both Worlds: An Integrated Marketing Approach to Reach your Prospective Customer

  • July 13, 2011

In a traditional marketing world companies rely heavily on print ads, billboards, cold calling, tradeshows, events, and conferences. Internet/online marketing integrated with a traditional marketing approach can save company time, money, resources, and give them the dual advantage of global and local brand awareness and buyer reach. Many industries still …


Why Work with the Pros?

  • April 18, 2011

In our ever expanding global economy, it is not unusual to utilize freelancer or outsourcers from around the globe to take care of things like; web design, search engine optimization and other elements of online marketing. On paper, these individuals or companies have rock bottom prices, and promise quick results …