At FP iMarketing, a Calgary internet marketing company, we are excited to share our latest case study about Sagebrook Developments! We completed a full online marketing makeover for this Calgary-based infill home builder that included a new website, search engine optimization, search engine marketing, and more. Read how we were …
The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …
Did you know that a sales team can waste up to 70% of their time contacting people who aren’t ready to buy? Marketing automation can significantly reduce the time your business spends contacting unqualified prospects so you can spend more time contacting those who are ‘sales ready’. Businesses that employ …
Say you’re a company in the natural gas extraction industry and need on-site medical support, and don’t have a preferred vendor yet. In the past you would go to an industry directory to find a medical service provider. Now you can just do a quick Google search on your smartphone …
We’ve heard all the excuses before, “Why pay for clicks in search engines, when I am already paying my sales team to find customers?” This point of view that could be costing your company leads and sales, the truth is that almost all business purchases are researched online before the …
The Company Name… businesses can spend extraordinary amounts of time searching for a name that they feel reflects their products, services, and company image. While many businesses hit home runs, like Microsoft, sadly there are others that were not so fortunate with their names: for example Google’s original name was …
Improving a website’s conversion rate is part art and part science. Knowing what works well with your site and its landing pages can drastically improve user experience and, in turn, revenue. Improving your website conversion rate and turning visitors into real customers requires a methodical approach and a creative mind. …
“While SMB products and services are applicable to companies worldwide, their fulfillment is beyond the reach of the typical sales territory and marketing budget. By ensuring they can be ‘sales-ready’ on the Internet, oil and gas companies can cost-effectively reach all potential buyers of their products or services.” This guide …
Online marketing is used to promote products and services online, to increase brand awareness, and to generate sales leads. Online techniques such as: search engine marketing, banner ads, email campaigns, online publication ads and video ads, etc appeal to visitor’s specific behaviour or interests. Online marketing is used to sell …
