The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


5 Must Have Elements for a Lead Generation Optimized Landing Page

  • February 28, 2011

When you have an online presence, there are a few things which you need to pay attention to in order to be a success. One of the major things to pay attention to is lead generation. After all, this is one of the premier reasons for having a landing page …


mediaFRESH Awards Finalists Announced for the 2010

  • April 21, 2010

The 2010 mediaFresh awards hosted by Digital Alberta are dedicated to the recognition of those Alberta Digital Media Professionals and Post-Secondary students who have created outstanding project and programs between September 2008 and November 2009. Category: Best Entrepreneur Award for creative/business/technology entries will be judged on 40% Marketing Strategy 30% …


Online Lead Generation Effective But Not Used

  • March 22, 2007

Just read an article that I thought I would share. In a survey of 400 marketers early this year, despite it’s importance for sales, less than half of the respondent’s companies use the Internet to generate qualified leads. According to e-consultancy and Clash-Media, the most effective methods of generating leads …