The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


An Oil and Gas Service Provider eGuide to Global Marketing

  • May 9, 2011

“While SMB products and services are applicable to companies worldwide, their fulfillment is beyond the reach of the typical sales territory and marketing budget. By ensuring they can be ‘sales-ready’ on the Internet, oil and gas companies can cost-effectively reach all potential buyers of their products or services.” This guide …


Online Marketing Best Practices: Generate Sales-Ready Leads

  • March 21, 2011

Online marketing is used to promote products and services online, to increase brand awareness, and to generate sales leads. Online techniques such as: search engine marketing, banner ads, email campaigns, online publication ads and video ads, etc appeal to visitor’s specific behaviour or interests. Online marketing is used to sell …