The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


Marketing Automation is Your Sales Team’s Best Friend

  • April 25, 2013

Did you know that a sales team can waste up to 70% of their time contacting people who aren’t ready to buy? Marketing automation can significantly reduce the time your business spends contacting unqualified prospects so you can spend more time contacting those who are ‘sales ready’. Businesses that employ …


Getting Inbound Calls for Energy Service Providers

  • April 2, 2013

Say you’re a company in the natural gas extraction industry and need on-site medical support, and don’t have a preferred vendor yet. In the past you would go to an industry directory to find a medical service provider. Now you can just do a quick Google search on your smartphone …


Top Ten Worst Website Mistakes

  • August 28, 2012

In honour of our ‘Worst Website Contest’ 1. What is this Website Even About? If a visitor can’t figure out what your website is in less then four seconds, you’ve failed. Online visitors have short attention spans these days and if they aren’t immediately intrigued or even know what they’re …