At FP iMarketing, a Calgary internet marketing company, we are excited to share our latest case study about Sagebrook Developments! We completed a full online marketing makeover for this Calgary-based infill home builder that included a new website, search engine optimization, search engine marketing, and more. Read how we were …

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …

Did you know that a sales team can waste up to 70% of their time contacting people who aren’t ready to buy? Marketing automation can significantly reduce the time your business spends contacting unqualified prospects so you can spend more time contacting those who are ‘sales ready’. Businesses that employ …

Say you’re a company in the natural gas extraction industry and need on-site medical support, and don’t have a preferred vendor yet. In the past you would go to an industry directory to find a medical service provider. Now you can just do a quick Google search on your smartphone …

Online marketing is used to promote products and services online, to increase brand awareness, and to generate sales leads. Online techniques such as: search engine marketing, banner ads, email campaigns, online publication ads and video ads, etc appeal to visitor’s specific behaviour or interests. Online marketing is used to sell …

Many companies send regular email newsletters to their customers but not many of them measure the effectiveness of their newsletters and adjust them. I recently helped a non-profit organization improve its email newsletter campaign. They had been doing several newsletters each month in the past but they didn’t know if …

Your website’s online exposure is a key component of business life, just like getting healthy and into shape is a vital component of our own personal lives. However, most people never ‘get into shape’. Many people buy gimmicky workout machines or slim fast drugs only to be tricked out of …

Just read an interesting article from MediaBrains, one of our online advertising networks, titled ‘Online advertising rates: Rip-off or Deal of the Century?’. Basically, it suggests that advertisers have a perception that because online doesn’t have printing, paper and distribution costs, it should cost a fraction of traditional advertising. It …

Just read an article that I thought I would share. In a survey of 400 marketers early this year, despite it’s importance for sales, less than half of the respondent’s companies use the Internet to generate qualified leads. According to e-consultancy and Clash-Media, the most effective methods of generating leads …