The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


An Oil and Gas Service Provider eGuide to Global Marketing

  • May 9, 2011

“While SMB products and services are applicable to companies worldwide, their fulfillment is beyond the reach of the typical sales territory and marketing budget. By ensuring they can be ‘sales-ready’ on the Internet, oil and gas companies can cost-effectively reach all potential buyers of their products or services.” This guide …


Increase your tradeshow ROI - Online Marketing To Dos – Before, During, and After a Tradeshow

  • April 28, 2011

How can you improve your tradeshow ROI?” There are many ways to market for a tradeshow and many ways to spend your money, but often little if any ROI is realized. The most compelling factor to attend a tradeshow and set up a booth is the prospect of meeting face-to-face …


Why Work with the Pros?

  • April 18, 2011

In our ever expanding global economy, it is not unusual to utilize freelancer or outsourcers from around the globe to take care of things like; web design, search engine optimization and other elements of online marketing. On paper, these individuals or companies have rock bottom prices, and promise quick results …


Search Optimize Your Website to Get Found

  • October 1, 2010

Experts in online marketing have observed that conversions naturally increase when websites conforms to the best practices of search engine optimization (SEO). When SEO techniques are employed, the visitors most likely to engage will find the relevant and useful content they seek, and WANT to contact you because you know/have …


Healthy Websites Lead to Online Marketing Success

  • June 15, 2010

Your website’s online exposure is a key component of business life, just like getting healthy and into shape is a vital component of our own personal lives. However, most people never ‘get into shape’. Many people buy gimmicky workout machines or slim fast drugs only to be tricked out of …


Web Marketing Tools - Website Comparison

  • May 4, 2010

One of the most popular free search engine marketing tools is the one providing Website Comparisons. The tool allows you to see how your website ranks, and compares your site against others such as your competitors. Here are a few key benchmarks of search engine marketing you should know about …


Untangling Social Media Networks

  • April 28, 2010

Do all of these social media networks make you dizzy? Do you have the feeling that you are lost in a maze of blogs, Facebook, Twitter, LinkedIn, Google Buzz, Four Square etc? Posts are everywhere and sometimes they are repeating the same things. It may annoy your followers and friends …


mediaFRESH Awards Finalists Announced for the 2010

  • April 21, 2010

The 2010 mediaFresh awards hosted by Digital Alberta are dedicated to the recognition of those Alberta Digital Media Professionals and Post-Secondary students who have created outstanding project and programs between September 2008 and November 2009. Category: Best Entrepreneur Award for creative/business/technology entries will be judged on 40% Marketing Strategy 30% …


Free SEO Tools at FoundPages

  • February 1, 2009

With SEO and SEM becoming more common and understood, there appears to be an upsurge in interest in tools for improving Google PageRank and traffic. For most websites, most visitors come via search engines (even if they know your name) than any other way. Something we don’t promote but you …