Move Over Olympics, We Won An Interactive Media Award!

  • February 25, 2014

The Olympics are over, but that doesn’t mean Canada has stopped winning!  We are proud to announce that we have won a 2013 Interactive Media Award! We won the award for our work on the Xi Safety website. The website stood out in the ‘Professional Services’ category for its modern …


FP iMarketing is an Official Online Marketing Vendor for BDC!

  • January 14, 2014

We are proud to announce that FP iMarketing Technology is now an Official Online Marketing Vendor for the Business Development Bank of Canada (BDC)! As an official Online Marketing Vendor, we will help businesses in Alberta and across Canada get the most out of their online marketing investments. BDC knows …


Trade Show or Gong Show – The Blog!

  • December 3, 2013

** This blog is a supplement to our “Trade Show or Gong Show – You Decide Webinar”  Click here to view the webinar** Trade show season is coming up and we know that you’re tempted to spend your entire marketing budget on one exhibit. It sounds simple: book a booth, …


Online Marketing > Qualified Leads > Increase Sales

What Did You Call Me?! - Call Me FP iMarketing Technology!

  • November 26, 2013

  That’s right, you can now call us FP iMarketing Technology! On top of that, you can also use our new tagline, “Engineered for Industry”:     “Why the change?” you ask. We wanted a name that represents what makes us different. We aren’t just another pretty online marketing firm …


De-Zombify Your Industrial Website Part 2: Complete the Quiz!

  • October 31, 2013

Every good zombie movie needs a second, third, fourth… or even sixteenth instalment. To follow this trend, here is part 2 of our zombie website quiz! Once you have completed this quiz, you will know for sure if your website is in need of a zombie make-over. Note: Didn’t  see the …


De-Zombify Your Industrial Website Part 1: Take The Quiz!

  • October 24, 2013

Is your website brain-dead? As business-to-business (B2B) internet marketing consultants, we have seen our fair share of lifeless websites.  Unfortunately, many industrial and manufacturing companies don’t realize that their websites are bringing terror and fear to their visitors.  So in an effort to ward off a full-on zombie apocalypse, we …


Brand Building Secrets of Top Energy Companies

  • September 28, 2013

As a B2B online marketing firm, we know that branding is one of the biggest challenges facing our clients in the energy services industry. This industry is highly technical so communicating a brand promise to a largely non-technical audience can be challenging. This does not mean that great branding is …


How B2B Companies Can Use LinkedIn to Enhance Their Internet Marketing Strategy

  • June 28, 2013

As a B2B internet marketing company, we understand that many B2B companies are skeptical about using social media to enhance their internet marketing strategies. We know that an Energy Service Provider or manufacturer may wonder how a Tweet or Facebook post about production equipment and safety staffing could possibly compete with the musings …


Marketing Automation is Your Sales Team’s Best Friend

  • April 25, 2013

Did you know that a sales team can waste up to 70% of their time contacting people who aren’t ready to buy? Marketing automation can significantly reduce the time your business spends contacting unqualified prospects so you can spend more time contacting those who are ‘sales ready’. Businesses that employ …


Getting Inbound Calls for Energy Service Providers

  • April 2, 2013

Say you’re a company in the natural gas extraction industry and need on-site medical support, and don’t have a preferred vendor yet. In the past you would go to an industry directory to find a medical service provider. Now you can just do a quick Google search on your smartphone …