The Shift from Traditional to Online Marketing: B2B Benefits

  • July 25, 2013

The difference between Traditional and Online Marketing: Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an …


Gated Forms and Your Website

  • November 14, 2011

Have you gone to a website to download a specific document and had to fill out a form to get to it? If you have, you’ve used a gated form. Gated forms allow website owners to:  gather data on who uses their website and marketing materials find which resources are …


Common Mistakes of PPC Ads

  • September 20, 2011

Making it All About Your BrandUnless your organization’s brand is the recognized industry leader, don’t write an ad that shows your brand in the headline, ad copy and the URL. The brand will typically show in the URL as most organizations website name is the brand name. Reserve the precious …


Healthy Websites Lead to Online Marketing Success

  • June 15, 2010

Your website’s online exposure is a key component of business life, just like getting healthy and into shape is a vital component of our own personal lives. However, most people never ‘get into shape’. Many people buy gimmicky workout machines or slim fast drugs only to be tricked out of …


Webinar Recording - How to use Social Media in B2B Marketing

  • May 11, 2010

Social media is becoming a popular avenue for businesses by creating a voice for their business and attracting prospective leads by distributing details, free offers and news about their product & services. For a long time, social media was looked upon as a personal communication channel, where you could provide …


Web Marketing Tools - Website Comparison

  • May 4, 2010

One of the most popular free search engine marketing tools is the one providing Website Comparisons. The tool allows you to see how your website ranks, and compares your site against others such as your competitors. Here are a few key benchmarks of search engine marketing you should know about …


Untangling Social Media Networks

  • April 28, 2010

Do all of these social media networks make you dizzy? Do you have the feeling that you are lost in a maze of blogs, Facebook, Twitter, LinkedIn, Google Buzz, Four Square etc? Posts are everywhere and sometimes they are repeating the same things. It may annoy your followers and friends …


mediaFRESH Awards Finalists Announced for the 2010

  • April 21, 2010

The 2010 mediaFresh awards hosted by Digital Alberta are dedicated to the recognition of those Alberta Digital Media Professionals and Post-Secondary students who have created outstanding project and programs between September 2008 and November 2009. Category: Best Entrepreneur Award for creative/business/technology entries will be judged on 40% Marketing Strategy 30% …


Google Local Business Listings

  • March 18, 2009

If you’re like most SMB’s, you probably do a substantial amount of your business locally. Traditionally, people used local phone books or yellow pages to find services like yours. However, people are now turning to Google to find local service providers, and therefore you’re at risk of losing to your …


Late Web Marketing?

  • November 15, 2007

A recent survey of 120 senior marketing executives found that getting Internet marketing campaigns launched on time isn’t an easy thing to do. That’s not surprising to me, because ours are as well - and we have the tools and skills in-house! It’s so popular that there are not enough …