How B2B Companies Can Use LinkedIn to Enhance Their Internet Marketing Strategy


As a B2B internet marketing company, we understand that many B2B companies are sceptical about using social media to enhance their internet marketing strategies. We know that an Energy Service Provider or manufacturer may wonder how a Tweet or Facebook post about production equipment and safety staffing could possibly compete with the musings of a Justin Bieber or Old Spice Guy.

The truth is, B2B companies CAN use social media to enhance their marketing strategy. The trick is to use the right kind of social media. As B2B transactions are based on building relationships, and making connections, LinkedIn is the perfect social media platform. Below are some tips to help B2B companies add LinkedIn to their internet marketing strategy.

  1. Get a LinkedIn Company Profile: Sounds simple, but many B2B companies haven’t taken this first step to an effective online marketing campaign. Company profiles allow you to connect with clients while increasing your exposure to search engines like Google.
  2. Join Groups: Don’t just join any group. Join the RIGHT groups. There are many industry-related groups on LinkedIn where you can connect with prospects while learning about latest news in your field.
  3. Make a Group: Can’t find the right group to join? Make your own! By creating your own group, you can position yourself as a leader in your industry.
  4. Update Regularly: Your company may not have as large of a following as B2C companies, but your followers are interested in what you have to say because it is relevant. By updating your LinkedIn profile, and posting recent company news, your company will be perceived as active, current, and credible.
  5. Spread the News: Now that you’ve done all this hard work on your LinkedIn profile, make sure people see it! Create a link on every page of your website; post it on all of your other social media outlets; just get it out there!