Renee Matsalla

Renee is the Marketing & Client Services Manager for FP iMarketing and ActiveConversion.

Before specializing in B2B marketing strategy, Renee attended the Aalto School of Economics in Helsinki Finland and served as an Associate Producer for The Calgary International Jazz Festival. Here she worked with companies like Pepsi, Fairmont Hotels, and TransCanada to create excellent sponsor partnerships.

Renee has a keen interest in B2B marketing strategy and research, specifically in the online marketing realm. She is a board member for the Marketing Research and Intelligence Association – Alberta Chapter and has conducted primary research on online music generators and their effect on consumer behaviour.