6 Signs You Should Outsource Online Marketing

  • September 16, 2014 | Written by: Michelle Lawrence

At some point in your professional life, you will need to draw on an expert opinion from outside of your organization to truly succeed in online marketing. It’s a great way for industrial professionals to be found online and increase lead generation. Online marketing is complicated and always changing, so …


A Crash Course on Canada’s New Anti-Spam Law

  • July 14, 2014 | Written by: Michelle Lawrence

  The recent arrival of Canada’s anti-spam law has caused many companies to panic in fear of being fined up to $10 million dollars. Ironically, surrounding the effective date of July 1, 2014, many inbox’s were overloaded in an attempt from companies to obtain express consent. I know mine did! …


Global Petroleum Show Highlights

It took 7 pairs of sore feet, 200 “Just [email protected]*#ing Google It” t-shirts, and one giant Plinko board, but we can officially say that the Global Petroleum Show was a massive success! We had an absolute blast talking to the hard working people of the petroleum industry. From all corners …


Move Over Olympics, We Won An Interactive Media Award!

The Olympics are over, but that doesn’t mean Canada has stopped winning!  We are proud to announce that we have won a 2013 Interactive Media Award! We won the award for our work on the Xi Safety website. The website stood out in the ‘Professional Services’ category for its modern …


FP iMarketing is an Official Online Marketing Vendor for BDC!

We are proud to announce that FP iMarketing Technology is now an Official Online Marketing Vendor for the Business Development Bank of Canada (BDC)! As an official Online Marketing Vendor, we will help businesses in Alberta and across Canada get the most out of their online marketing investments. BDC knows …


Trade Show or Gong Show – The Blog!

** This blog is a supplement to our “Trade Show or Gong Show – You Decide Webinar”  Click here to view the webinar** Trade show season is coming up and we know that you’re tempted to spend your entire marketing budget on one exhibit. It sounds simple: book a booth, …


Online Marketing > Qualified Leads > Increase Sales

What Did You Call Me?! - Call Me FP iMarketing Technology!

  That’s right, you can now call us FP iMarketing Technology! On top of that, you can also use our new tagline, “Engineered for Industry”:     “Why the change?” you ask. We wanted a name that represents what makes us different. We aren’t just another pretty online marketing firm …


De-Zombify Your Industrial Website Part 2: Complete the Quiz!

Every good zombie movie needs a second, third, fourth… or even sixteenth instalment. To follow this trend, here is part 2 of our zombie website quiz! Once you have completed this quiz, you will know for sure if your website is in need of a zombie make-over. Note: Didn’t  see the …


De-Zombify Your Industrial Website Part 1: Take The Quiz!

Is your website brain-dead? As business-to-business (B2B) internet marketing consultants, we have seen our fair share of lifeless websites.  Unfortunately, many industrial and manufacturing companies don’t realize that their websites are bringing terror and fear to their visitors.  So in an effort to ward off a full-on zombie apocalypse, we …


Brand Building Secrets of Top Energy Companies

As a B2B online marketing firm, we know that branding is one of the biggest challenges facing our clients in the energy services industry. This industry is highly technical so communicating a brand promise to a largely non-technical audience can be challenging. This does not mean that great branding is …