You know what? We are sick of explaining what we do to our moms. Eventually the constant barrage of questions just gets to you: “What do you do all day? What is an internet marketing expert? Why can’t you answer every one of my ten thousand calls a day?” Well …
At FP iMarketing, a Calgary internet marketing company, we are excited to share our latest case study about Sagebrook Developments! We completed a full online marketing makeover for this Calgary-based infill home builder that included a new website, search engine optimization, search engine marketing, and more. Read how we were …
As a B2B internet marketing company, we understand that many B2B companies are skeptical about using social media to enhance their internet marketing strategies. We know that an Energy Service Provider or manufacturer may wonder how a Tweet or Facebook post about production equipment and safety staffing could possibly compete with the musings …
Did you know that a sales team can waste up to 70% of their time contacting people who aren’t ready to buy? Marketing automation can significantly reduce the time your business spends contacting unqualified prospects so you can spend more time contacting those who are ‘sales ready’. Businesses that employ …
Say you’re a company in the natural gas extraction industry and need on-site medical support, and don’t have a preferred vendor yet. In the past you would go to an industry directory to find a medical service provider. Now you can just do a quick Google search on your smartphone …
Energy service providers (ESPs) need marketing as much as other companies. The question is: what kind of marketing is the best fit? Let’s say you run a small ESP that services natural gas compressors in Grand Cache. Your primary competitor, S & K, offers identical services in the same city. …
In honour of our ‘Worst Website Contest’ 1. What is this Website Even About? If a visitor can’t figure out what your website is in less then four seconds, you’ve failed. Online visitors have short attention spans these days and if they aren’t immediately intrigued or even know what they’re …
Search Engine Optimization (SEO) is becoming increasingly important in the marketing process and more specifically in drawing potential customers to your website. It only requires a few simple things to improve the SEO on your website and ultimately increase traffic. With the high usage of search engines to find sites, …
Don’t try and sell, just connect Connecting with a potential customer is important, just as pushy sales people, or annoying television commercials can kill a sale, so too can pushy website content. Your web content should find a sweet spot between selling, and being product information. If you attempt to …
Have you gone to a website to download a specific document and had to fill out a form to get to it? If you have, you’ve used a gated form. Gated forms allow website owners to: gather data on who uses their website and marketing materials find which resources are …
