Search engine marketing vs Spammers/cloakers/stuffers

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One of the main obstacles search engine marketers face, is that we are sometimes perceived as spammers. For ethical, real search engine marketing companies, this is a real bugaboo because we are then grouped with the very people that we are the opposites of. Spamming, cloaking keywords and the stuffing of meta-tags used to be done by people to get good search engine rankings, and therefore more traffic. This hasn’t worked for years, as the search engines caught on to these ‘black hat’ techniques and refused to be fooled by them. The purpose of a search engine is to provide the user with good, relevant results and these tactics created poor results.

In any case, don’t call us spammers (or scammers..). We are actually the opposite as we help website owners make their site relevant to the keywords that are being searched. And for those of you out there who are still stuffing (relevant or not relevant) meta-tags into your website, don’t bother - it has little to no effect. Then save your $19.95 by not having it submitted to 10,000 search engines - there are only 10 major search engines and maybe 50-100 directories you need to bother yourself with. Unless of course you want to get spammed by those ‘10,000’ databases that now have your email address.

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  • Labels: Uncategorized
  • 30/09/04 at 21:30

  • Written by: FP iMarketing

    FP iMarketing is a Calgary-based, award winning, full service online marketing company that has served over 200 clients in Canada and the U.S. Since being founded in 2004, we have provided online solutions for business that deliver high volumes of visitors, brand credibility and high rates of conversion. We are especially adept at helping companies with business to business (B2B) marketing.