Email marketing is a form of direct database marketing and is an essential part of any B2B marketing strategy. But did you know 69% of email recipients report email as spam based solely on the subject line? While at the same time, 44% of recipients made at least one purchase based on an email? And that 35% of business professionals check email on a mobile device?
Using email marketing, potential customers are nurtured by a series of emails designed to gradually increase prospect engagement until they are sales-ready. Targeted ‘blast’ emails are an effective and cost-efficient way to inform prospects of a new product, service, or update that may interest them.
FP iMarketing has the online marketing experts to create a campaign tailored to your company needs and ensure they get to your intended recipients. Our start-to-end solution will not only nurture prospects, but will also identify and respond to interest from website visitors. This form of demand generation will help you identify WHO is interested and WHEN they are ready to buy.