Having a thoughtful, client-centric business website can do wonderful things for your business. Here are just a few of the advantages of a well-planned and executed site:

1. Improve credibility
   First impressions count, and each company has the same 'storefront' space on the internet. They're all judged by the presentation, usability, and usefulness of the website, whether it's a mom-and-pop joint or a fortune 500 company.
   
   


2. Global reach
   When your website optimization and online marketing are well-executed, your website will be able to reach many more individuals than a similar-costing print or TV advertising campaign. Having a search-friendly site will help more people interested in your product or service discover you.
   
   


3. Track sales and marketing campaigns
   When using your website tracking systems like Google Analtyics in conjunction with a marketing and sales automation product such as ActiveConversion, you will not only be able to tell how many people access your website, but target the users who are most interested in your products and services.
   
   


4. Highlight your expertise
   Every company has an area they excel at. Use your website to highlight what makes your business unique and great.
   
   


5. Enhance customer service
   Within a few clicks, prospects contact you, find out about products and pricing, store hours, and more. This saves you the time it would take to answer all these questions in person, and gives customers a sense of assurance that you're there for them, 24/7.