I am constantly amazed at how many (even good) websites don’t measure their traffic. And I don’t mean just having a ‘hit counter’ or basic page view statistics. Many websites don’t use one or employ free website monitors that don’t do much more than graph number of pages viewed. It …
Many prospective clients feel that they don’t need website marketing because they don’t have an e-commerce website. While we understand their rationale, we certainly don’t subscribe to it. A properly optimized site can turn a website into a ‘marketing weapon’, by turning visitors into prospective leads. All it takes is …
In our studies, the majority of site visitors spend about 5 seconds on a page. You only have a matter of seconds to tell your site visitors what your message is on a page. If you want action, it’s better to employ scannable text. People rarely read web pages word …
