Getting online was the first step in your company’s local online marketing strategy, the next step is to optimize your online presence so that your site appears first to your local customer base. Most customers today research their purchases using the internet long before they actually make a purchasing decision. And we hate …

If a search engine doesn’t place your company high on its page ranking, your company might as well not even be online. Businesses both small and large often don’t understand how to improve their Canadian search engine optimization strategy. The main reason for this is that website promotion is a complex …

Many small businesses operating online face the challenge of reaching the top of popular search engines such as Google, Yahoo or Bing. Part of this challenge is that these businesses do not have competencies in Canadian search engine optimization. So how do you make sure that customers find you among …

If you are not alive online, you are not alive in business. Online Marketing is no longer a luxury for most businesses, it is a necessity. Without proper exposure online, a company isn’t utilizing its resources to their full potential. Why give your competitors an edge over you? A Canadian search engine …

  In today’s evolving business environment, consumers are shifting their purchasing behavior more frequently to online methods, instead of the traditional brick and mortar store. The internet has allowed for consumers to purchase products across borders, and Canadian companies need an edge to maintain their share of the market. In …

In today’s growing online world, consumers are using search engines more frequently to purchase products and services.  Online search engines have significantly changed the business environment as the consumer has more purchasing power than ever before. With more Canadian businesses opting to develop a global and local online marketing strategy, …

With more and more people online, it’s no surprise that Canadian businesses are opting to use online marketing in comparison to the traditional yellow page marketing tactics. Before the internet hit its major growth boom, Yellow Page ads were once the preferred marketing technique for Canadian firms to target local …

What is Paid Inclusion? Paid inclusion is a search engine marketing model in which a website owner pays a fee to a search engine to have their website indexed. Under this agreement, the search engine guarantees that the website is displayed in the search results for certain keywords. Paid inclusion also involves …

The best companies succeed at driving not just more traffic to their website, but driving more QUALIFIED traffic there. The ability to attract qualified traffic is the result of a focused marketing strategy. Engaging your potential customers with correctly targeted messages will generate a significant increase in conversion marketing and the number …