Online Marketing Checklist: Are You Covering Your Bases?

  • July 13, 2010

The days when all you needed for online marketing was a nice website have long passed. In order to be effectively represented online, you’ll need effective campaigns on several critical platforms. The platforms vary depending on the type of business you are in, but for those of you still finding …

Effective Email Newsletters

  • July 5, 2010

Many companies send regular email newsletters to their customers but not many of them measure the effectiveness of their newsletters and adjust them. I recently helped a non-profit organization improve its email newsletter campaign. They had been doing several newsletters each month in the past but they didn’t know if …