Special posting: Google PrintAds

  • July 19, 2007

We don’t usually blog this frequently, but yesterday’s announcement that Google PrintAds is now available merited special attention. PrintAds is just like it sounds, Google driven ads, that appear in print, instead of online. Although PrintAds has been around since November 2006, to select high volume advertisers, it is now …

Online advertising rates: Rip-off or Deal of the Century?

  • July 16, 2007

Just read an interesting article from MediaBrains, one of our online advertising networks, titled ‘Online advertising rates: Rip-off or Deal of the Century?’. Basically, it suggests that advertisers have a perception that because online doesn’t have printing, paper and distribution costs, it should cost a fraction of traditional advertising. It …