Search Marketing Re-visited

  • February 29, 2008

I’ve had comments that people would like to see tips on search engine marketing, online marketing and conversion. Well, ask and ye shall receive. Today’s tip is on ad and landing page quality for pay-per-click. Most people think setting up a campaign is picking keywords, and setting a maximum cost …

Microsoft Buying Yahoo

  • February 1, 2008

Well, it’s finally happened. After a big dip in the markets, and Yahoo ready to layoff 1,000 employees, Microsoft made its move and offered $44.6 billion for Yahoo. That’s Microsoft biggest bet yet, that the Internet advertising business is a large part of their future. Remember they spent $6 billion …