For all the good that social media can do for your business, don’t be naive and think that it is free of land mines along the way. Keep in mind that while many companies using social media to promote their brand and services have flourished, some have had a negative …
In a traditional marketing world companies rely heavily on print ads, billboards, cold calling, tradeshows, events, and conferences. Internet/online marketing integrated with a traditional marketing approach can save company time, money, resources, and give them the dual advantage of global and local brand awareness and buyer reach. Many industries still …
The Company Name… businesses can spend extraordinary amounts of time searching for a name that they feel reflects their products, services, and company image. While many businesses hit home runs, like Microsoft, sadly there are others that were not so fortunate with their names: for example Google’s original name was …
