Online ad Spending hits New Record

  • April 21, 2006

The Interactive Advertising Bureau and Price Waterhouse announced that the amount of money spend in Internet advertising rose by 30 percent in the U.S. last year, to a record $12.5 billion. It was led by keyword search ads, with a 41% share. Display advertising followed with 34%, showing that branding …

Enabling search marketing for BtoB companies?

  • April 1, 2006

An industry sector that can benefit greatly from search marketing are B2Bs such as manufacturing or enterprise software developers. It is difficult for them to target their customers geographically and normal advertising doesn’t work well, except for branding purposes. And B2B marketing like trade shows, seminars, etc is expensive and …